Is your website adapted for mobile devices?

Is your website adapted for mobile devices?

Mobile phones are increasingly being used to browse the internet, make purchases and make appointments at the hairdresser, beautician and use many other services. Thanks to the fact that internet packages are now so cheap, WiFi is widely available, the smartphone is the most convenient solution. It can be used to make a tram or bus journey more pleasant or to occupy time while standing in a queue. Internet users are giving up on browsing websites that are not adapted to mobile devices. Check if your website is one of them!

Why is it important to adapt your website for mobile devices?

The increasing availability and price of mobile internet means that it is no longer only the younger generation that prefers to browse the web via smartphones. More and more people are choosing to read news, blogs and also make purchases this way. This is extremely important information for any online shop owner. Internet users often come across adverts and search for specific products on a search engine while using a smartphone. It is not uncommon for them to buy an item straight away. This is why it is important to adapt your online shop to the requirements of your audience. If your website does not meet the requirements of mobile users, you stand to lose a great deal. People who find your site while browsing the internet with a smartphone and find that it is not readable will make a purchase on another site.

Another argument for why it is worth investing in responsive website design is the impact on SEO. Google officially announces that sites adapted for mobile phones display higher in search results. This allows more people to visit your website and take advantage of your online shop's offerings. According to Google, more than half of all searches take place via smartphones.

How do you check if your website displays well on smartphones?

There are several methods that will allow you to verify your website's mobile responsiveness. The first step should be to take a free test from Google. You can do this at this link. As a result, you will receive a report that will show not only whether your website looks good on mobile phones and is easy to view. In addition, you will get acquainted with numerous tips. It is also worth verifying this yourself. Just open your website on different devices and check whether it is easy to browse. Take a look at the various tabs, open the contact form and check the shopping experience. Don't forget to verify this on phones with different operating systems. Only this will allow you to be sure that no user will be discouraged after visiting your site.

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How to adapt the website to mobile phones?

It is important that your website has a simple menu and that all the graphics adapt to the size of different screens. You can achieve this by using a good template (if you have a site on WordPress), or by hiring developers to take care of this. In this case, it may be cheaper to have a CSS-based website. Buying a suitable template will be less expensive than using developers.

It is also important to allow easy payment - use different payment methods (PayPal, ApplePay, GooglePay). Ensure that no pop-ups are displayed on phone screens and that forms are simplified.

Loading speed

This is another issue that is extremely important not only for mobile phones, but also when browsing via computer. Every user appreciates a fast loading page, so it is worth taking care of this. People using the internet and making purchases via their mobile phone want to be able to do so as quickly as possible. If you want to know more about website speed, then read our text on the subject. You can find it at this link.


Aligning your website with search engine results can be crucial to your business. Not only will it make it easy for your potential customers to navigate your website, but they will also quickly find it among other sites. A better position in the search results will guarantee you more hits to your website and will have a positive impact on conversions and sales. If you have not yet adjusted your website to Google's results, it is essential that you do so. However, don't forget about other measures. Ensure that your website is optimised for search engines. This will make your site more visible to all internet users.