Does a florist need to take care of online advertising? Those running such a business should have no doubt about this. A business that does not have an online presence becomes unreliable in the eyes of potential customers. The Internet offers a lot of opportunities and allows you to promote your services effectively. Below are some tips for advertising a florist.
The basis is the website and SEO of the flower shop
How do you reach your audience, create a positive image and stay ahead of the competition? The first step is to set up a website. Without this, it is difficult to attract customers to the florist, as they will not even know of its existence. Above all, the website should be clear and aesthetically pleasing. Once it is established, you can move on to the most essential step, which is to improve its visibility.
In order to improve the visibility of a website on the Internet, key phrases must be refined. Their selection cannot be random, as this determines when the website will be displayed to users. It is possible to use both general words and those related to the location of the company. Including a specific district or city is a good solution. This way, people looking for a florist near them will find the website easily. You can additionally use long tail phrases, for example: "modern cemetery bouquet" or "bridal bouquet". These are used less frequently, but are typed in by people who know exactly what they want, so the offer presented may be of interest to them.
Of course, key phrases are only the first stage of the work. There are several other elements to florist SEO, including:
- website structure and code,
- link building,
- adjustment to mobile devices,
- site loading speed.
Although this type of activity is not associated with advertising, it goes a long way in reaching customers and encouraging them to visit the florist and buy flowers. A polished website makes the company seen as professional and attentive to every detail.
Advertising your flower shop online via Google Ads
As the specialists point out, SEO has long-lasting effects, but these are not immediately visible. To quickly increase traffic to a florist's website and encourage users to convert, Google Ads is used. Paid campaigns, of which there are several to choose from, do not have to be a large expense - it is the advertiser who determines what budget to allocate for this form of promotion. It also decides what users will see and where.
Within Google Ads, you can choose to advertise your florist in several forms: text displayed in the search network, video (displayed on YouTube, among others) or promotion of specific products in the Shopping tab. Paid campaigns work particularly well seasonally, e.g. during Valentine's Day, Women's Day and Mother's Day - when more people, especially men, are looking for a reliable florist where they can buy beautiful flower bouquets. In addition, Google Ads is suitable for remarketing, i.e. targeting adverts to people who have already interacted with the website but have not performed any action. In this way, they can be reminded of the company and encouraged to make a purchase.
This form of business promotion will work even with limited resources for marketing activities. You do not need to have a huge budget to exploit the potential of Google Ads. It should also be remembered that the basic and most popular paid advertising of a florist in the search network is billed on the basis of clicks, not impressions. This arrangement prevents the available funds from running out too quickly. If necessary, the budget can be modified by analysing the data collected in detail during the campaign.
Social media - can it be effective advertising for flower shops?
Social media often proves to be a great support for promotional activities carried out by a florist. By using them, it is possible to reach many audiences and from different age groups, while increasing brand awareness and creating an expert image. In order for social media to be effective, it is important to consider which sites will be appropriate - most commonly Facebook and Instagram. It is also worth planning content carefully so that it is interesting, engaging and original.
In social media, the most important thing is to encourage users to interact and build lasting relationships with them. How do you do this? In the case of florists, graphic design plays an important role, so good-quality photos and videos are essential. They allow you to present your offer in an attractive way and showcase your floristry skills. You can ask for help from an experienced photographer, but with a limited budget, this is often not an available solution. However, preparing visual material yourself can also be effective.
There are many topics for posts, and it is worth being creative here. Showing prepared bouquets or available potted flowers is just one idea. Showing the day-to-day work from behind the scenes, for example, describing customer stories (if agreed), as well as publishing practical tips will also be good advertising for the florist. All this will help to build a positive image.
In addition, social media can be used to prepare paid campaigns such as Facebook Ads. With these, the florist will reach potential customers and encourage them to make a purchase. These types of ads also work well for remarketing purposes. It is a good complement to the activities carried out on social media. Facebook Ads is a tool that provides quick results. Even with relatively little money, you can gain good visibility and effectively promote your business.